![]() The turnkey solution offers a broader range of customisation options than the white-label option, such as custom odds and lines, widget customisation, banner design, and many more tweaks regarding front-end design and back-end development. Turnkey solutions also give you access to thousands of pre-game and live events you can offer to bettors, as well as multiple other features, such as loyalty systems, sports bonuses with free bets, CRM and CMS systems, and 24/7 technical support. The pre-built features include integrated CMS systems, advanced reporting, payment processing services, support for different languages and currencies, and round-the-clock customer support. The white-label solution is the fastest option and, at the same time, the most affordable one. ![]() These are pre-made systems with all the basic functionalities every sportsbook needs and numerous customisation options. On the other hand, there are white-label and turnkey solutions that most operators go for. ![]() For in-house sportsbook software to go live, it takes about a year or more. In-house solutions warrant substantial financial resources and time. This includes all aspects of the business, from working with a team of developers to design the site and run the back office to implementing the odds, stats, payment methods, and all other features. ![]() Experienced operators with a vast knowledge of how the iGaming industry works usually decide to build the sportsbook from scratch. The starting point in launching your sportsbook is choosing the sports betting software. ![]()
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